Services

For TALent Medical Communications, Dr Lambert’s involvement in the services shown extends from ‘brain-storming’ concepts for advertising campaigns through to methodical proofreading of copy (to the exacting standards expected in the UK!). All work is thoroughly referenced, based on the format of the New England Journal of Medicine.

Medical Advertising Medical Copy Public Relations Conference Services Medical Decision-Support Content Television Programme Research

Medical Advertising

Ad copy
Sales representatives’ detail aids
Training of reps in use of detail aids
Patient leaflets/booklets
Dosage cards
Congress stands

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Medical Copy

Articles & supplements for placement in medical publications (working from various sources, including medical journals and transcriptions of lectures by visiting speakers)
Content for medical websites directed at the layman
‘Ghost-writing’ of scientific papers
Medical video & TV script writing
CME documents for doctors (including slide kits, lecture notes, booklets)
Editing

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Public relations

Account management/client liaison
Press releases
Publicity

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Conference Services

Pre-conference abstract books
Overnight conference reporting
Highlight reports
Extended congress reports
Medical press releases

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Medical Decision-Support Content

Evaluation of latest literature and guidelines
Transformation of relevant literature into web-based, easily navigable, user-friendly content
Authoring of content in succinct, instructive, actionable style
Use of html authoring tool to create dynamic content (e.g. hyper-text links, book-marks, pop-ups, click-to-reveal functions)
Clinical editing of other authors’ work
Consultation with leading experts when necessary
Recruitment of leading experts for external review

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Television Programme Research

Research and evaluation of subject matter, including full scientific literature search
Presentation of relevant material for use by non-medical producers and researchers
Setting up and carrying out of interviews with leading-edge medical researchers and clinicians
Presentation of interview material

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